Super Bowl LII

Good morning!

Well over 100 million people are expected to tune in this evening to watch the New England Patriots take on the Philadelphia Eagles in Super Bowl LII at 6:30P.M. ET in Minneapolis.

But many do not have a dog in that fight so to speak. They don’t care one way or another who wins. Or even who is playing. They are simply watching the Super Bowl for its commercials. What they do care about is the high dollar ads which run about $5 million for a 30 second spot.

While I’ll be rooting for the Patriots, my youngest daughter’s favorites, I’ll really be waiting anxiously for the commercials. The Budweiser commercial in particular. The Budweiser Clydesdales. That’s my favorite.

I’m a horse lover. My first love. Then came journalism which includes the advertising.

But this year’s ad will bring us no clydesdales. I snuck a peek online already.

I was saddened. I love those majestic creatures! But just saddened for a few. I was also touched. Budweiser didn’t need the horses to pull off the best of the best this year. They nailed it. Straight to the heart. I’ll let you see it for yourself.

The Super Bowl. These are the A teams of football, playing against each other for the coveted title.

And these are the A teams of corporations that can afford the big bucks to showcase their A team advertisements between plays. The best of the best.

May you enjoy this year’s Super Bowl whether you’re watching it for the game or the ads. But remember the Budweiser ad. We’re all in this big game we call life together. On the same team.

We can all be winners if we work together. Look outward, not inward. Stop what we’re doing, and help out our brothers when they need it. Budweiser did.

Clydesdales, I’ll miss you. But I’ll see you next year my beautiful furry friends.

Carry each others burdens, and in this wsy you will fulfill the law of Christ. Galatians 6:2

Love and laughter,



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